Another strong convention day as Summit 11 wrapped up here in Dallas. Baseball historian and management guru Jeff Angus walked us down the basepath where sports and business cross.
And Ben McConnell continued our discussion on CGM with a great review of what’s happening globally with the democratization of the Internet, and media in general. From the simple participation of "American Idol" to the collaboration of bloggers and the folks who produced "Snakes On A Plane," Ben underscored the importance of giving listeners an opportunity to shape content on their favorite stations.
And he reminded us of something fundamental: of all media, radio has been participating in "Consumer Generated Content" – long before it was cool. We’ve always had an important connection to CGM at music radio stations in the form of requests – the simplest and most direct way for listeners to guide content and hear their favorite music. And the fact that we’ve continually tracked that information reinforces the value that we’ve always placed on listener feedback. It’s a great reminder as we move forward down the CGM path.
Thanks to everyone involved with the Summit, and plan on being back for #12 in 2007.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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