New data from Nielsen Online clearly shows that the key hours for viewing web video is while workers are at their desks, Monday through Friday. The traditional 9-to-5 segment is "prime time" for online video, as the workforce uses their time (and their companies' high-speed connections) to watch everything from YouTube to Hulu to NBC Universal – to your station's video – that is, if you're providing it. Overall, nearly two-thirds of those who stream online video do so during the traditional weekday 9-to-5 window.
This is a key opportunity for stations and their personalities to ensure that new video content is posted and ready to go for these traditional at-work hours. For morning shows, it underscores the importance of having great video edited, promoted, and ready to go when workers first boot up their computers at work.
And given the relationship between PPM and full-time workers, it's a perfect opportunity for radio to cement that relationship between listeners and stations. A great stream and cool video are all important components in ensuring that radio has prime real estate not just on desktops, but at desks.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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