Another day and another very cool Silicon Alley Insider chart. The one below shows the insane growth of the iPad, especially compared to Apple’s previous devices – the iPod and iPhone – both game changers in their own ways. As you look at each gadget’s trajectory after the 10 quarters following their respective releases, iPad’s meteoric rise is even more impressive.
The chart is part of KPMG’s Mary Meeker’s latest presentation about all things web. She’s one of the best analysts out there.
But as I looked deeper at each gadget’s arc, the path of the iPhone (the rust color) caught my eye. In fact, there’s a hidden story when you look at its growth.
The story behind the story is that nice bump at quarter 5, and what happened after that – much higher growth than during the first year when the iPhone first came out. That moment was the catalyst that turbo-charged the growth of iPhones.
So what drove that surge?
Apps.
The iPhone was released in June 2007. In the summer of ’08, the App Store opened for business, allowing third party developers to design and build free and paid apps.
And the rest, as they say, is history.
It’s just another interlude in an amazing tech saga that is impacting all of us.
The importance of the app is something that has affected all of us in radio, allowing us to participate in the greatest tech revolution of our time. At jacAPPS, we know and appreciate this innovation more than most.
And yes, now you know the rest of the story.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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