Today’s Arbitron PPM webinar produced another helpful update about how the new service is tracking, along with a strong contribution from CBS Radio CEO Dan Mason, talking about PPM, accreditation, and posting.
The slide that jumped out at me covers new markets coming online – and soon. If you’re programming, managing, or jocking in one of the towns on this slide, PPM will be here before you know it. As I am fond of saying in presentations, "PPM changes everything, and PPM changes nothing." While our entire system of measurement will change in a big, unprecedented way, the elements that make great stations, outstanding brands, and compelling content are still fundamentally the same.
Are you ready for PPM? Jacobs Media clients should check in with us, as we have a great presentation that functions like a Lamaze class for "expectant PPM markets." You have to get your head around the changes, and then begin to start preparing for the adjustment. For those of you who aren’t clients, there are great resources on Arbitron’s website, including a strong FAQ piece that is worth the read.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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