Today’s title is a direct quote from Mark Cuban, speaking to the CTAM (Cable & Telecommunications Association for Marketing) Summit.
Cuban claims that the Internet is essentially stagnant, with the exception of breakthroughs like YouTube. In his mind, it’s moving toward "intranet communities" provided by cable operators that are the future.
"The Bedroom Project" – that ethnographic study that Arbitron created and we executed – lends some credence to Cuban’s claim. Frankly, we were a bit surprised about how the Internet is perceived by many Gen Y consumers as a place for practical, business-like "adult" functions – like banking, school communication, and job hunting. Aside from YouTube, social networking sites, and watching "Grey’s Anatomy" on ABC.com, the Internet has become passé.
Is the Internet destined to be branded as "old media?"
You can see both "Bedroom Project" presentations at the NAB/R&R Conventions in Charlotte this September. Conceived by Arbitron and conducted by Jacobs Media, "The Bedroom Project" is an ethnography study about media, technology, and survey research. The presentations are Wednesday afternoon at 3:45 for the NAB & Thursday afternoon at Jacobs Summit 12.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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