Our blog last month about the difficult terrain the industry is facing in the sales arena motivated a variety of responses, posted on the site and off-line. Clearly one of radio's biggest challenges is figuring out how to monetize its digital offerings. One of the more interesting came from digital consultant, Mel Taylor, who spends a great deal of his time working with newspapers on these same types of challenges.
Mel sent us this unique deal offered by none other than The New York Times:
A new Pew Research Center study now shows that more people used the Internet to find out about election news than used a newspaper. What does that fact, and this ad, tell us about the state of "old media" and its uphill struggle to integrate a digital menu into its revenue generation strategy?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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