What’s it like to be a little early on a major trend, only to be ignored and marginalized by the supposedly smart people you work for?
That’s the case for one of the characters on Mad Men, Harry Crane. He’s the head of the television division at the fictitious ad agency on the show set in the ‘60s. Harry’s problem is that his bosses don’t really see the value in making TV ads, preferring instead traditional print campaigns. As a result, Harry is often diminished by the agency's principals, Don Draper and Roger Sterling.
As Seattle morning guy and keen observer of all things media, B.J. Shea, pointed out to me recently, Harry’s plight has an analogy with mobile.
Like television, it will be the next big thing. (Or it already is). But not everyone has gotten the message, even though there isn’t a day that goes by when there isn’t more evidence that smartphones are becoming the most important thing since… well, the Internet.
So, the next time you feel like you’re slamming your head into the wall, trying to get your higher-ups to see the value of mobile, think of good old Harry. In the end, it worked out pretty well for television.
Of course, who could win an argument with Don Draper?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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