As we navigate through these disruptively fascinating times, there’s always that question about what’s driving the change – the hardware or the software.
Apple has always had its finger precisely on that pulse, and a new breakthrough ad for iPhone (yes, amazing how they continue to market their biggest successes) ends the debate.
It’s about the software.
It’s about the apps.
And it’s about how we enjoy using them in every aspect of our lives.
>EMAIL RECIPIENTS: CLICK HERE TO WATCH APPLE’S NEW TV AD<
It stimulates you to think of ways to make smartphones come alive. Now that TS10 shows that three-fourths of the population in the U.S. are walking around with one of these devices in pockets and purses, what can we make, create, and innovate that will delight, entertain, and enchant?
That’s the mission at jacAPPS every day, and we encourage you to ask those same questions in your upcoming brainstorm meetings this year.
We are at an interesting junction with smartphones. The days when a new model would come out, and we’d all be jumping up and down because of its new features are pretty much over. The iPhone is now criticized for its lack of innovation. Even the new Samsung phones draw some nods but rarely exhilaration.
It comes down to the software, the apps, and how they make our lives easier and better. That’s where the innovation is happening and will continue to happen.
As an industry with great media brands, personalities, and local connections, the radio industry is in an amazing position to play a strong role in that innovation.
Apple is telling us that we’re more powerful than we think.
Once again, they’re spot on.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Great use of a song by the highly influential and iconic Alternative band known as the Pixies!
I knew YOU would pick up on that!