As regular readers of this blog know, the car/radio relationship has been an ongoing theme of many posts. We all know how important the automotive industry has been to radio – from national and local advertising to the fact that many people do the lion’s share of their listening behind the wheel.
Last week, we ran a post about how Facebook is moving into this space, offering “free consulting” to automotive companies.
Today, it’s Twitter.
They’ve announced the opening of a downtown Detroit office. The mission? To tap into auto marketing dollars by attracting advertising.
They’re moving into the Madison Building – a tech hub that is becoming a magnet for new media companies and digital businesses.
Adam Bain, Twitter’s head of global revenue, made the big statement: “Detroit’s emerging mix of automotive and digital cultures made it a natural location for Twitter’s newest office.”
The message is simple – new media is gunning for its place in cars, the most valuable piece of property that radio owns – or owned.
If there was ever a time for radio – the RAB, NAB, Arbitron, iBiquity, and all the major players – to create a task force and a strategy for the automotive space, it’s now. We will be unveiling important new data about radio’s relationship with the car as part of our Techsurvey 8 presentation at the Worldwide Radio Summit in L.A. at the end of this month. It has never been more important for radio to devise an automotive strategy.
Maybe step one would be to hold a key radio convention right here in Detroit.
If it’s good enough for Google…
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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