The next time you’re sitting in a sales meeting with Classic Rock account executives, and you hear someone talk about how the music is stale, or that no one’s listening, or that if they hear "Stairway to Heaven" one more time they’re going to puke, ask them to consider this:
As of this past weekend, more than 25 million Zeppelin fans worldwide registered online to buy tickets for the band’s reunion concert in London in November.
Let’s put that in perspective with the populations of various countries and U.S. states:
| Canada Afghanistan Venezuela Led Zeppelin ticket registrants Texas Australia Florida Austria Israel |
33,099,000 31,057,000 25,730,000 25,000,000 23,507,783 20,264,000 17,790,000 8,193,000 6,352,000 |
OK, maybe it’s a bit of a stretch (as I think a few people in our office may have registered more than once), but it makes a nice sales piece – and a great point.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
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