Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Prince was a real trooper to perform in the rain as he did. He was indeed the winner.
The ads weren’t that captivating this year. I can only remember a couple — the Bud Light “Rock, Paper, Scissors” spot made me laugh out loud.
CBS ran A LOT of promos, which tells me they didn’t sell all their avails.
But, the game ended like I wanted it to…
Steve Cosio
I Buy Time
Prince was a real trooper to perform in the rain as he did. He was indeed the winner.
The ads weren’t that captivating this year. I can only remember a couple — the Bud Light “Rock, Paper, Scissors” spot made me laugh out loud.
CBS ran A LOT of promos, which tells me they didn’t sell all their avails.
But, the game ended like I wanted it to…
Steve Cosio
I Buy Time