As the tech-savvy world continues to dominate conversation, it’s easy to dismiss some of the time-honored promotional stunts that helped make radio a topic of conversation. Case in point? The stupid bet that DJs in competing markets would make around a World Series, Final 4, or the Stanley Cup. Why don’t these little promotional stunts happen much anymore? Because they’re simply over-done to a point where no one cares, right?
So, witness the "bet" that Donald Trump and Vince McMahon waged around "Wrestlemania." How many times did you hear people taking about it? How much video have you seen? How many more times will you see this image?
Why did this stunt work? Because it’s universal – two well-known celebrities using a sports contest as a backdrop to build their own fame and cache. And neither one rejected it because "it’s been done before."
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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