As you know, we have been very vocal about the recent CRB royalty rulings that would most definitely affect the outcome of streaming for terrestrial radio. Now, things are moving, and a bill was introduced in the House to repeal the ruling – HR 2060. We encourage you to engage your audience in helping to get this bill passed. There are many ways to go about this. Here are a couple of suggestions:
1. Run a "spot" as a "pre-roll" to your stream that encourages listeners to contact their Congress person and encourage him/her to co-sponsor the bill.
2. Run these same spots at least hourly during "commercial breaks" in your stream. This is a great way to reach the audience that most depends on this service.
3. Send an advisory to your email database. This is a great way to instantly reach thousands of your most important Internet-savvy fans.
For copy ideas and more information, go to SaveNetRadio.org. They have many different resources, web banners, and audio. As we know from web stats and research like our Tech Poll III, streaming is growing in importance, and is the primary conduit where terrestrial radio can be heard on computers, cell phones, and other devices.
Obviously, every company has policy, legal, and Internet issues that must be adhered to, so please make sure that you check with the proper departments before taking any action.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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How your station can save Internet Radio
Here are some very good recommendations via Fred Jacobs on tactics for your radio station to fight the proposed CRB royalty rate hikes on streaming: 1. Run a “spot” as a “pre-roll” to your stream that encourages listeners to contact