We c
ontinue to talk about the strange paradox that often exists as radio struggles to use Facebook. In her Monday post this week, Lori Lewis talked about the various misuses of Facebook by radio.
Even though “everyone’s on Facebook,” it is perplexing why so many stations, DJs, and shows just keep treating its relationships like marketing opportunities, rather than as relationships to enjoy and nurture. Facebook offers radio an amazing chance to truly connect with its audiences in unique ways, but we keep getting hung on monetization and marketing.
So when I saw WCSX morning guy Ken Calvert’s page this morning on the station website and Facebook, I had to smile. Fellow DJ Karen Savelly was so moved by the passing of Monkees star Davy Jones that she brought in her personal diary from 1967 to share her memories with her audience.
To read Karen’s entire diary entry, click here.
This is passion personified, and it’s a reminder of how radio’s great DJs and curators have the ability to be great storytellers in ways that can truly move an audience. Iconic personalities have the ability to take us “backstage” – in this case, into her life – to get a feeling for what it was like to be a Monkees fan.
You’re not going to see this on Pandora, and it will never be localized on “The ‘60s on 6” on Sirius.
For Detroiters, I cannot think of a better way to connect with an audience and truly put yourself out there than Karen did here.
This is how you use Facebook.
This is how you nurture relationships.
This is how you make radio special.
This is how you BE live and local.
Thanks to Jim O’Brien for sharing this piece of radio magic.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Really enjoying the thread of your posts.
I’ve said for a long time now that – local is not the difference that matters..everything can be as local as the app on your mobile device of choice. It’s not about local…it’s about personal.
When it’s personal you have context and emotion that people identify with. This is where radio as a platform can continue to thrive if we allow it to be what it was intended to be. I don’t believe radio was ever designed to be the background companion it has become.
This quote is one of my favorites and sums up our challenges.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Great quote from Ms. Angelou, Mike, and very appreciative as always of your comments. I was very proud of Karen for having the courage to show a side of her that many of us don’t get to see. Thanks.