Rick Balis sent me a couple of promos that promote their new online "Museum." It’s all about "stories." As Seth Godin says in his new book (Meatball Sundae), "Stories spread, not facts. More than almost any other company, Disney was built on a story. What’s the story of your next film? Is it authentic, or did your marketing folks dream it up after the project was finished?"
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One of the reasons why KSHE has endured and flourished over the years is that they continue to tell great stories, and the "Museum" is a digital, viral, living, breathing way to make that happen. You can market all you like, but if you can tell a great story, and listeners can tell it to others, you’ve built yourself an enduring, vital, authentic brand. Now why can’t other radio guys figure out that a great story will market itself?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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