Recently, a post described radio's great opportunity to use station websites to sell logoware, and other related merchandise. Now, a CNN success story reinforces the potential. In the day after the election, they sold 5,000 Obama commemorative T-shirts – that's $75,000 in sales.
Using web-based merchandising suppliers, your station could do the same – for any number of events or features. From "I Saw AC/DC With WRIF" to "I Voted For the Sexiest Bills Fan on 97Rock," there's no limit to the revenue potential that strong radio brands and personalities can generate via their sites.
Cumulus' Lew Dickey talked about the myopia of radio sales during his company's Q3 call. Let's turn up the heat, and ask the question why stations aren't doing a better job leveraging the power of their brands to generate revenue that doesn't clutter the air sound, while adding much-needed, easy revenue to the bottom line.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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