The emotion Seth talks about in this blog (or see below) epitomizes the passion that listeners have for Classic Rock. And if you’ve heard any of this "new" Neil Young release, you can relate to this blog entry. Classic Rock stations have an obligation to literally find these "current" gems and showcase them. It’s not just because there are Neil Young fans in the audience, or that Neil is a seminal artist. These are the moments that freshen and energize a Classic Rock station, and reminds the audience that Classic Rock isn’t just a format – it’s organic, it’s ever-changing, and yes – it continues to stand the test of time.
And it’s not about getting "serviced" on this stuff. Those days are essentially over. Programmers need to go that extra mile to find this music or DVDs or TV audio and get it on the radio. It’s what separates Classic Rock from Oldies. Why let tuned-in members of the audience get ahead of the stations that are supposed to be Classic Rock authorities?
Thanks to Classic Rock programmer Dan Kelley for bringing Seth’s blog to my attention, and to Buzz Knight for continuing to remind me of the importance of staying current with Classic Rock.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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