“Slow down, you move too fast.” – Paul Simon from “The 59th St. Bridge Song”
We are all doing too much, too many things, and way too fast for our own good. As studies are now beginning to tell us (as we read them on our iPads while we’re texting on our phones and watching the Heat/Celtics game), we’re getting less done and we’re making more mistakes.
InfoWorld columnist Bob Lewis calls multitasking the practice of “interrupting interruptions with interruptions.” As he points out, it actually adds to costs, delivers inferior results, and leads to even more angst than we already have.
Earlier this week, the revelation that a new “I’m With Mitt” photo app contained a minor mistake – they spelled “AMERICA” wrong – was a reminder to all of us that anyone can make a mistake and the likelihood of it happening increases exponentially when we’re engaged with multiple tasks simultaneously.
This is no knock on Romney – it’s a cool app and a good idea given the photo sharing mania that has captivated the social media world. In fact, the corrected version is already in the App Store. But the downside damage from these kinds of gaffes often cancels out whatever good they might have generated. When we move too damn fast, we make mistakes.
We have to slow it down, and as we head into a hopefully nice weekend, my wish for each and every one of you is to spend as little time as possible on the grid – no Facebook updates or tags, no tweets or retweets, no emails, and one device at a time.
At least that’s the goal. And believe me, I will try.
Let me know how you do.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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From –
Dave Winer ☮ @davewiner
It takes many years to undo the mistakes you make when you thought you were in a rush. https://0rp.blork.ly/
Great post and a great read that says it better than I did. Thanks, Mike.