The other week, I celebrated my birthday. And because I belong to many radio station email clubs, I was bombarded with many birthday greetings. They’re all very nice, of course, but they also all look pretty much the same – signatures of the jocks, a cute line about "you’re never too old to be a classic," and so it goes.
That’s why this email from The Drive in Chicago caught my eye. It broke through the birthday clutter, spoke to me as a person, and of course, as a Classic Rock fan. Kudos to their staff for breaking the mold, doing it differently, and standing out from the crowd.
Sure, I don’t get birthday greetings from iTunes or my cell phone company, so a local radio station has an edge. But in a cluttered email box, WDRV made a great statement.
![Wdrv_Link_To_Flash Wdrv_Link_To_Flash](https://g5j8ac.p3cdn1.secureserver.net/wp-content/uploads/2007/02/wdrv_link_to_flash.jpg)
Click Here To View The Flash Video Birthday Card
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