The other week, I celebrated my birthday. And because I belong to many radio station email clubs, I was bombarded with many birthday greetings. They’re all very nice, of course, but they also all look pretty much the same – signatures of the jocks, a cute line about "you’re never too old to be a classic," and so it goes.
That’s why this email from The Drive in Chicago caught my eye. It broke through the birthday clutter, spoke to me as a person, and of course, as a Classic Rock fan. Kudos to their staff for breaking the mold, doing it differently, and standing out from the crowd.
Sure, I don’t get birthday greetings from iTunes or my cell phone company, so a local radio station has an edge. But in a cluttered email box, WDRV made a great statement.
Click Here To View The Flash Video Birthday Card
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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