As we roll out data from our Tech Poll III, the theme that radio listeners are doing lots of other things continues. Last year, we didn’t even include questions about MySpace and other social networking sites. This year, they provide some major headlines about how technology and personal relationships are meshing.
A significant number of Rockers have met someone in person – after first being in contact with them on sites like MySpace or Facebook. Not surprisingly, MySpace is the category killer here, but we found it fascinating that Classmates.com showed up so well – especially among Classic Rockers.
It all underscores how the Internet can provide community and interactivity. It also reinforces the importance of stations and personalities using these sites wisely, while also thinking about how they might build their own social networking sites, designed to bring their listeners together.
You can read more about in our full release by clicking here, or if you just want to meet someone click here, here, or here.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
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How interesting! As part of the “classic rocker” subset, I joined Classmates.Com back in January simply to make contact with lost friends and to answer questions like “whatever happened to?”. I then discovered many others with the same goals in mind.
With my experience and now your survey, perhaps what I concluded was my own midlife crisis (or “curiosity”) isn’t all that uncommon.
-dan