Radio folks are among the most social people I’ve ever met. They love to hang out, party, enjoy music, movies, and sports. And because being on the air and programming combines sociology, psychology, and pop culture, most programmers and DJs are pretty good at reading other people – what they think, what they want, and what motivates them.
So why is it that so many people in radio struggle with social media? Too often, they use it as another promotional vehicle, even though most people on Facebook and Twitter are interested in relationships and personal connections.
Or they forget why people “liked” their station page on Facebook to begin with. For most listeners, it’s about the simple truth that they just like and want to feel more a part of your station.
So, as they say, it’s not “brain surgery.” And yet, in so many of the station and cluster meetings I participate in with Lori Lewis, the social media debates rage on.
In my quest to try to clarify the “true meaning” of social media, and how brands should utilize these tools, I ran across a short Gary Vaynerchuk video that’s been heavily edited.
>EMAIL RECIPIENTS: CLICK HERE TO WATCH GARY VAYNERCHUK VIDEO<
In the clip, Gary is keynoting the Inc 500 conference in 2011, and if you’ve never seen him before, you’ll find him to be raw and truthful. His entrepreneurial experience in neighborhoods and in his family’s massively successful online wine business gives him a perfect platform to better understand social relationships – what it’s about and why it works.
This short video packs a lot of punch and speaks volumes about the true essence of social media. Its audio is NSFW so use ear buds or take it home.
And to help you a bit, here’s a little glossary of some of Gary’s references:
Jay Cutler – quarterback of the Chicago Bears
Barolo, Brunello – types of wines
Now enjoy.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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What I find ironic is that many times we ask if clients can be included in social media as part of our partnership. Invariably we are told that sales does not have access to social media – it’s a “separation of church and state” thing. Yet, many of these same stations do very little with their social media. Oh, they post a ton of crap but very little of it is meaningful or engaging.
As you heard Gary say, you’re not going to start making money in your first month. Building relationships takes time and effort and TLC. But the potential is there to connect with customers in ways that can truly breed loyalty – and sales. Thanks for the comment, Steve.
Thank you so much for highlighting Gary. More people need to know about him. He tells it like it is and is so insightful. I love his passion. This is my favorite Gary video of all time (only slightly NSFW) – “What’s the ROI of Social Media” https://www.youtube.com/watch?v=r5yGJ-1d2l4 Every business, brand or individual wanting to leverage social media should watch this!
Emily, thanks for this. It’s another one of Gary Vee’s “greatest hits.” Appreciate you sharing it with us.
Wha Bam!…like a sledgehammer. Nothing subtle about it…right to the the point. I love it.
No wasted words – he has a way to just boil it right down, Paul. Thanks for commenting.