In yesterday’s post, Lori Lewis reviewed her tips for job hunting using social media that she presented in a recent Conclave webinar. Today, a snapshot of some of the questions that participants asked. If you have questions for Lori, leave them as comments below or email her directly: lori@g5j.8ac.myftpupload.com
Would you recommend sending aircheck emails directly to the Program Director to circumvent corporate job websites?
The key is to follow instructions. If there’s a job opening you have your eye on, use the social space to find your “6 degrees of digital separation” to the hiring manager and think of a way to get introduced through mutual friends. But send an aircheck when it is requested.
How do you feel about Klout?
Klout encourages the ambition that people have to be thought of as an “influencer” but it really doesn’t promote true impact. Scores are manipulated by tweeting incessantly, and/or buying followers and connecting all of your social networks to this platform. Services like Klout don’t know about the relationships you have – just how many times you tweet and are retweeted. You could become a social disaster if you put too much stock in these Klout/Kred type scores.
How do you conduct a job search in the social space when you’re already working but are interested in a job opening?
Make sure your social presence is upbeat and positive about your current job. Simply reach out to a potential hiring manager in an authentic way. Let them know you’ve been a fan of their work and connect with them one on one. But don’t connect with them as a job seeker. Get to know them socially. You’ll be able to gauge if you really would enjoy working for them while still being great at your current gig. If after this “getting to know you” process, you still are thinking about a new gig, then you have some decisions to make about the people you work for now. Caution: Radio has become a much smaller business – you cannot afford to burn bridges.
Can social media assist in actually getting a job?
According to a study done by Jobvite.com, over 18 million Americans say Facebook helped them get their current job, 10 million said LinkedIn assisted, and I am among the 8 million that said using Twitter helped them land their job. Fred and Paul Jacobs actually found me on Twitter. They stumbled upon one tweet I wrote that shared content of interest; they started watching me, and the rest is history.
Also companies use social media for recruiting as another Jobvite data nugget tells us. We all want to have fun socially and there’s no reason to stop. Just be mindful that what you’re about to post or tweet is OK with who you’d like to work for. Does it fit into their company culture?
Believe it or not, employers want you to be the answer. They don’t like long hiring searches. Make it easier for them to find and hire you by showcasing who you are and your skill sets within the second or two they search you out socially.
Find ways to showcase that you’re the solution. Because I believe you are. Good luck in your search, and again, please leave comments below.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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