I’m pleased to have Jacobs Media’s Dave Beasing offer a guest blog today, enjoy!
There was an earthquake in Southern California at 8:41 AM on Sunday morning. Magnitude 5.2, it wasn’t major but many people felt it. In fact, within 24 hours, nearly 27,000 people had logged on to a government Web site to answer a multiple-choice questionnaire. What did they notice? How long did it last? What did they feel? If they were asleep, did it wake them?
Seismologists got some great data. And those who participated in the survey got something, too. As one quake expert explained to the LA Times, "Those who respond are getting something off their chest. It’s a way of sharing that experience. It’s cathartic." Your radio station might not be known for earthquake information – or even thunderstorm tracking. But don’t you want to be known as the station for people who are checking out new CDs by Coldplay, White Stripes, System of a Down and Nine Inch Nails? Or for people who saw Green Day when they were in town? Shouldn’t your listeners be rating those shared experiences on your Web site?
What do the geeky scientists at the U.S. Geological Survey understand about bringing people with common interests together that we don’t?
Read the full story from the L.A. Times:
SHAKEN, RESIDENTS TURN TO THE NET
Thousands who were moved by Sunday’s quake go online to tell seismologists how it felt.
Thousands who were moved by Sunday’s quake go online to tell seismologists how it felt.
https://www.latimes.com/news/printedition/california/la-me-quake14jun14,1,582119.story
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
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- In The World Of On-Demand Audio, How Do We Define Success? - December 19, 2024
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