Radio stations and companies are finally waking up to the reality that providing a stream isn’t just a neat idea – it is essential if radio is to compete with new media. So, if you’re providing a stream – or will be in the near future – congratulations on getting in-tune with your listeners.
But how do you get the word out to the audience that you’re providing this Internet service?
Of course, there’s your own air. “Teach” the audience you’re streaming and connect the dots for them. Let them know that when they’re on their computers – at home or at work – they can simply listen to you online. Focus on time of day – especially the moments when you know listeners are on their computers.
Could streaming be the beginning of a trend to salvage flagging night numbers? Many people are on their computers at night – promote your station as the accompaniment.
More streaming tips in the next posting here on the jacoBLOG.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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