As a postscript to the blog about the demise of WCBS-FM and WJMK, Sirius has gone on the offensive by running full-page ads in both New York and Chicago newspapers, touting its Oldies programming. The Infinity team is smart, and obviously had its reasons for making the switches from Oldies to Jack. And this entry isn’t about whether the moves make sense or not, because it’s too easy to criticize from the outside. But, it does support the point we made yesterday about how broadcast radio continues to give up turf to satellite, the Internet, iPods, and other new media sources. If we cannot effectively sell and market under 25 or over 54, we’re sending invitations to these listeners to leave the medium.
Forget about who runs Sirius and other motivations for these ads – the bottom line is that we’re not talking about blues, reggae, NASCAR, goth, or other format niches they offer. This is the Oldies franchise, and it’s something that radio developed, nurtured, and is now in danger of giving away.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
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