OK, my math SAT score left a little something to be desired, but years of analyzing callout and extrapolated Arbitrends qualify me to raise an eyebrow over recently reported Sirius subscriber rates. According to TheStreet.com, while Sirius reports adding 359,000 new customers in the third quarter, there are some questionable reporting practices in effect.
– First, Sirius reportedly sometimes starts counting a new sub at the moment a car shows up at the dealership (while XM waits until the buyer activates its service).
– Second, a Legg Mason analyst reports that it can take as long as 17 months for Sirius to report a disconnect.
Of course, there is no reporting standard for satellite radio, while terrestrial gets its report card every month from Arbitron. At the very least doesn’t Sarbanes Oxley apply to satellite radio as well? XM and Sirius have every right to hype their numbers, and we all know how effectively they spin their product. But, how about a standard so at least Wall Street gets a true, consistent picture of how these companies are really performing?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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