Joe “Crash” Kelley is a seasoned pro with a track record of success in a variety of formats. Joe’s specialty is Hot AC/CHR/Classic Rock and Classic Hits. His most recent experience has centered on building integrated content and revenue focused digital platforms for broadcasting. His articles on the importance of LOCAL content are highly read. […]
Read MoreChris Russell
20+ year broadcast veteran of all small to medium markets, working out of every chair in the building. I’ve built, programmed, and managed multiple formats, marketing plans and directed staffs with high ratings & results. I’ve worked with the station’s / group’s clients to build well developed marketing plans to reach potential consumers. I’ve enabled, […]
Read MoreRobert Olson
I have over 10 years radio experience and a worked every every job in Programming, Production, and Promotions. Feel free to call, text, or email anytime.
Read MoreHas Radio’s Live & Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. After the Year of COVID, we are looking for that bounce-back. Doubling down on your hometown isn’t just a good idea. It’s a way forward. Today’s post provides data and common sense about why it’s not too late for broadcast radio to embrace “live & local.”
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