On the heels of the release of our Tech Poll IV findings comes a new study from BIGresearch that confirms what we’ve been seeing and saying all along – the political candidates ought to be using Rock radio as a primary tool. In our Tech Poll, 84% of the entire sample indicate they plan on voting in the upcoming Presidential election. Now, as every political wonk knows, saying you’re planning on voting and actually doing it are two different things. But, as we’ve already seen in the primary, the turnout is spectacularly large on the Democratic side.
And while this new BIGresearch study is essentially looking at what Democrats, Republicans, and Independents are doing with new media, the fact is that if you’re a Rock radio station, you can reach them. And these days, probably more efficiently than most other media.
Consider these findings:
Not a bad showing for Rock radio – three out of four political parties can’t be wrong.
Once again, this signals a great opportunity for radio this year, as a way to reach the candidates. Earlier this week, WMGK’s John DeBella interviewed Senator Clinton on his morning show, and illustrated how Rock radio is a great communications tool for the candidates. (She pledged to be back on his show later in the campaign.) Data like the BIGresearch study, along with our Tech Poll, underscores how Rock radio ought to be getting its fair share of political advertising in 2008.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Fred…
And, look at Oldies. #1 – #2 – #3 – #2
Hmmmmm
Oops, I forgot. No one of any commercial value listens to Oldies.
Sorry for the interruption.
Bob