It’s amazing what some strong ratings and a couple of station debuts can do to rekindle the media’s perceptions about Rock Radio. PPM coverage in various outlets is coming back universally positive for Rock formats – a great sign for stations that have been fighting the good fight with buyers, advertisers – and perhaps even some of the guys in corporate.
Here’s some recent press coverage:
Inside Radio
The Newark Star Ledger
As we’ve pointed out in recent blog entries, Rock ratings in Houston and Philly are causing managers to re-think Rock, while new sign-ons underscore the growing opportunity for Rock formats. As PPM continues to sign up new companies and markets, here’s hoping that Rock Radio experiences an industry renaissance. For those of us who have worked in Rock our entire careers, the passion and loyalty among Rockers have always been impressive. Now the ratings may be truly reflecting it.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Leave a Reply