The Jacobs Media Technology Web Poll has been released to participating client stations, and will be making its way into the trades in the coming days and weeks. There’s so much data here, that it’s difficult to determine the most impressive finding. Many of you have already read the “cell phone only” story. There’s also big news about iPod ownership and use, as well as the incredible proliferation of videogame play.
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Perhaps it also provides some much-needed perspective about what we should be worried about and what’s way off into the future. While satellite radio is the talk of the media, its penetration today is far below so many other media/activities. That’s not to say radio doesn’t have issues with the spread of satellite radio, but it does suggest that other media (Internet streaming radio, IMing, cell phones, etc.) are far more pervasive at this point in the game.
We very much want to run a track survey next year, to measure how it’s all going to change. But for now, the Pyramid might be worth tacking up on your wall, sharing it with other staffers, and simply having a reminder of who’s doing what.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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