You may remember Garrett Morris’ "Chico Escuela" character on the original Saturday Night Live shows, exhorting the benefits of baseball. Well, now that the Philadelphia Phillies have signed up for custom PPM reports, they will be pretty happy, too.
As we’ve already seen in various presentations, PPM rewards standout programming. Of course, this includes sporting events, especially individual baseball or football games – which rarely show up in the diary. And that’s probably a big reason why the Phillies are so interested in seeing how their games score in PPM. How much higher will the numbers be when they play the Mets, a game goes into extra innings, day games versus night games, etc.? Based on last season’s PPM numbers, they are confident that if they field a reasonably good team, the ratings will be very solid.
I’m including a couple of Arbitron slides here that illustrate the "sports effect" in PPM, for both the Phillies and Eagles.
The one thing we do know is that PPM is a quantum leap over the diary in measuring all these things, and sports ratings will most definitely be more robust with electronic measurement. And so knowing what we know, it would sure make sense for Radio to start signing more long-term deals with their local sports franchises before PPM comes to town.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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