California Governor Arnold Schwarzenegger has shaken up the presidential primary sweepstakes by scheduling his state’s primary and caucuses to February 5th. This forces White House wannabees to shift gears away from Iowa and New Hampshire, and head to the West Coast for some serious campaigning.
Of course, it’s not cheap to leverage a media onslaught in a state the size of California, not to mention exorbitant media costs in Los Angeles and San Francisco. This could translate to staff layoffs, and a rethinking of media spending.
As Evan Tracey, COO of TNS Media Intelligence/CMAG (an ad agency) notes, "I think you’re going to see campaigns doing television, but in select markets. You’re going to see campaigns saying, ‘Look, if it’s going to cost me $6 million a week to be on television in key states on February 5th, then maybe I need to look at buying national TV or cable TV to maximize impact."
Hey, Evan – and presidential hopefuls – here’s a thought: RADIO. Compared to television, it’s inexpensive and efficient, easy to target, wireless, it’s free to consumers, and 90+% of Californians listen to it every week. And if every other pol is going to end up on TV, a campaign that focuses on radio will stand out, and virtually "own" the medium. (Hell, we might even toss in a remote or two.)
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Leave a Reply