Today, Mike Stern has a simple message in his guest posting. It’s been three years since our “Goin’ Mobile” ethnographic study with Arbitron, and the wheels are turning quickly. In fact, I’d say they’re moving at about Mach 2. – FJ
If you still don’t believe your station needs a great mobile app, a texting program, and a sound mobile strategy, take two minutes and watch this video. And this weekend, take a few extra moments to observing the rapidly changing, ever-mobile world around us.
>EMAIL RECIPIENTS: CLICK HERE TO WATCH VIDEO<
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