Today, Mike Stern has a simple message in his guest posting. It’s been three years since our “Goin’ Mobile” ethnographic study with Arbitron, and the wheels are turning quickly. In fact, I’d say they’re moving at about Mach 2. – FJ
If you still don’t believe your station needs a great mobile app, a texting program, and a sound mobile strategy, take two minutes and watch this video. And this weekend, take a few extra moments to observing the rapidly changing, ever-mobile world around us.
>EMAIL RECIPIENTS: CLICK HERE TO WATCH VIDEO<
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Media In 2025: Believe It Or Not! - January 15, 2025
- Every Company Is A Tech Company - January 14, 2025
- The Changing Face Of Social Media (OR WTZ?!) - January 13, 2025
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