We’ve put the wraps on our all-client Technology Web Poll (more than 50 participating stations and 19,000+ completed interviews). The research is rich with incredible findings about how Rockers use streaming audio, iPods, and videogames, along with opinions about satellite radio and other new media.
But the big finding that emerged from the study is the percentage of listeners that have become “cell phone only” consumers. You know people like this – and perhaps you’re one of them – who have dropped their land line service, and now use their cell phone for everything. Economically, it’s smart for many people. For those of us in radio, it’s a disaster. Arbitron does not survey these listeners, and has no plan in place to do so until 2006 at the earliest.
Most affected? Alternative fans and 18-29s (often one and the same), but other formats and demos are already feeling the pain. Arbitron is well aware of the problem, but research like this helps define its scope. If you share our concerns, contact your Arbitron rep or anyone else you interact with in their company, and let them know how you feel.
Radio is under attack from new media, but at least its key ratings company needs to get it right. All listeners need to be included, especially the life blood of every medium – the young audience.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
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