Thanks to our Eric Holmes for bringing this to our attention. It’s all about Oprah and her keen understanding of how to keep moving her audience from show to show. A visit to her website on April 30th showed the following:
Oprah and her team understand the importance of thinking big, drawing attention to what she has on today, but also keeping a focus on what’s coming up on the show tomorrow, and later in the week.
And of course, she doesn’t just give you any tease for David Blaine’s appearance ("Special guest, stuntman extraordinaire David Blaine on the next Oprah"). No, Oprah is about show biz. That’s why she provides a powerful tease (and a video to support it).
How many stations don’t include information about what they’re airing TODAY (tomorrow, or later in the week) on their websites? Driving listeners to the station today, and giving them an attractive look at what’s coming up is all part of the strategy of using websites as a tactical device to optimize PPM results. (It would be pretty effective with diaries, too.)
As PPM causes stations to rethink the way they promote themselves, website content is just as important as what’s on the air. Where’s the "forwarding" component on your website? What web content stimulates site visitors to listen to your station?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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