Our "Technology Web Poll" (conducted among Jacobs Media clients) is wrapping up in the next couple of days. Before it’s over, 20,000 listeners from around the country will weigh in on topics ranging from iPods to streaming to text messaging to satellite radio. As always, email club members are enthusiastically offering their opinions.
But some stations response rates are moving slower than others. In most of these cases, the invitation to take the survey was embedded in an email that contained several different activities and promotions – as opposed to a targeted email to a much smaller group with just the survey invitation. As Tim Davis reminded me, these "newsletter" emails aren’t necessarily anticipated by club members. Instead, they are crowded updates that stations want to send out for promotional/sales purposes. Seth Godin sounds off on this topic in his "10 Questions" this week, too.
And perhaps the other reason why responses lag behind is that these emails break the same rule that we’re always trying to teach our jocks – keep it to one thought per break. It applies here, too.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
- “Be My 9th Caller Right Now And Win A Free Slurpee!” - November 19, 2024
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