We hear it all the time: "you must create content for this new media world." And we actually think that’s what we’re doing. But check out Rolling Stone’s new media efforts to support their 1,000th issue. There is great archiving (all the covers from the past), podcasts (artists sharing their memories), the "inside behind-the-scenes scoop" (pictures from the party that you didn’t attend, but can still see), interactivity (a quiz and voting for the best cover), contact with the boss (Jann Wenner’s recollections).
As if that’s not enough, you can download "wallpaper," listen to Rolling Stone radio, and win a unique Gibson guitar. You can also personalize the experience by putting yourself on the cover of Rolling Stone.
Say whatever you want about Rolling Stone – how Blender is better, how Maxim is hotter, and how no one reads magazines anymore. This is a brilliant effort to re-energize their brand, while dragging it into the digital age.
And guess what? Every radio station with a distinct brand, some solid personalities, and some solid archived material could do the same thing. And if you’re still asking yourself "Why bother?," look at all the advertising that surround this page (and links). Even money says this is not "value added" revenue, but the real thing – a chance to give big brands like Radio Shack, Wendys, Motorola, Cingular, and others the chance to participate in a fun compelling way.
And one last post script. I renewed my subscription while online.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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