Now the world of consumer generated media hits the political arena in a huge way. MoveOn has launched a contest that will pay $20,000 in video equipment – as well as untold media exposure – for the best :30 ad for Barack Obama. And the judges aren’t a bunch of DJs – they include Matt Damon, Naomi Wolf, Oliver Stone, Eddie Vedder, Rev. Jesse Jackson, and Russell Simmons. Hopefully, they’ll be able to agree on a winner.
For a campaign that’s promising change and inclusion, CGM tactics are the perfect way to go. It should stir the pot, and Obama just might find his next great slogan and/or TV spot.
Along the same lines, I watched some great consumer generated animation videos for Opie & Anthony that WXRK solicited as part of a "Be Kind Rewind" promotion. Once again, the power of the consumer creates marketing that cuts through. Some of these video animations of O&A bits are brilliant, proving once again that there’s an immense amount of talent among audience members, not to mention their enthusiasm to participate.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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