Tomorrow is a red letter day. OK, maybe not, but it’s a catchy day – 7/7/07. And smart marketers have already jumped on the Lucky 7 bandwagon. Advertisers from Papa John’s Pizza to Wal-Mart are building promotions around this date. Wal-Mart’s spin is especially interesting, giving away weddings to couples who are getting married tomorrow (apparently, many have plans to do just that). They’ve tied in with a wedding promotions company to provide seven weddings to couples in Wal-Mart markets around the U.S.
Here in "radioland," venerable 97Rock in Buffalo has been promoting their "Magnificent 7" stunt for some time now, taking listener online votes to determine the seven best artists on the station. Tomorrow, they’ll feature them throughout the day.
This is yet another way for radio – in general – to pull off timely, clever, and inexpensive promotions. And for Classic Rock specifically, a way to energize, update, and modernize the format.
If you missed 7-7-07, take heart. It’s just 13 months until your next big opportunity on 8/8/08.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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