The ratings have come out for the broadcast season, and thanks in no small part to "Desperate Housewives," ABC has moved up nicely for the year. And the final episode of "Desperate Housewives" was a record breaker for the show – better than 30 million viewers tuned in to watch the soap opera set on Wisteria Lane (including me).
"Housewives" has lots of brilliant little tricks that make the show habit-forming for both men and women, but one of the most interesting aspects of the show is the way that ABC is using it to "recycle" viewers into Monday morning’s "Good Morning America." During "Housewives" they run a short promo promising exclusive new scenes and clues from the show. When you’ve got the most successful new show on prime time television, why not use it to move the audience into a different day and daypart?
Of course, we know this works. But for those of you with great morning shows, there’s a solid application here for recycling your listeners into other shows. ABC-TV has done a lot of things right this year, but some of these little touches are clearly leading to big successes.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- In Radio, You Just Never Know - April 17, 2025
- The Secret To Making A Great Podcast (And Great Radio) - April 16, 2025
- I Read The (Local) News Today, Oh Boy! - April 15, 2025
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