We’ve got another guest blog from Jacobs Media’s Dave Beasing:
No actor in history has made more money for Paramount Studios than Tom Cruise. So why would Viacom Chairman Sumner Redstone publicly dump the actor? Some insiders say other studio chiefs are privately wondering the same thing, worried his rough handling of the decision might frost relations with other artists.
Yet for others, that Paramount severed its 14-year relationship with Cruise serves as a reminder that – in business – it’s impossible to separate the personal from the professional. Some say that Cruise’s unusual off-screen behavior hurt the box office take of Mission Impossible III. Whether that’s true – or whether a bad script is partly to blame – investors demand results. They demand that Tom talk about his movies during interviews rather than argue about psychology, that actress Lindsey Lohan not party the night before work, and that Mel Gibson not make offensive, drunken remarks. Whether you’re in movies, television, on the radio – or just hope to be seen as a leader in your industry or community – public behavior matters.
Business is business. Even show business.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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