So the Cartoon Network, Comedy Central, and other cable TV networks are pulling down respectable young male numbers at night. Where’s the opportunity for radio?
Think about your next TV campaign and how your media buyer selects the shows for your buy. If your buying strategy simply goes through the motions of considering the same old shows, you may be missing audience, while paying too much for the privilege.
This is where Web polling can be so effective. Conduct a quickie poll that examines what your audience watches on television. This is a simple questionnaire design (call our office for details) that can inexpensively map out the shows your listeners are spending time with – especially on cable television and perhaps out of the standard prime time hours.
Viewing habits are clearly undergoing change. Take advantage of these shifts, create better buys, and save your station some money at the same time.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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