You've probably seen some or even most of the data in this video at one point or another. But this video will be the best four minutes you spend all week.
Welcome to the rest of 2009.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Radio, It Oughta Be A Crime - November 25, 2024
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
This video is just one more reminder (a powerful one) that it will be much better to ride the wave than be swept out by it.
this video has been viral and making the rounds. i think that (at least) two things should be pointed out about said video:
1: this is an advertising campaign for a social media company (socialnomics.com). so of course they would want to put social media in a very, very positive light.
2: many of the statistics that they throw around are, in my opinion, very suspect. take the first statistic… 96% of gen y have joined a social network. where are the hard facts to support this claim? 96% of the population doesn’t even own a computer (compare this with the average number of radio’s or tv’s per household.) and even if you take this as being a hard fact, some interesting studies have surfaced lately about the use of twitter and other social media trends. there is a very small core of rabid users and a large percentage of folks who sign up rarely or never use the service(s).
social media? just another buzzword for marketing and spam by advertisers and media trendies (and when today’s ‘media savvy’ consumers figure out it has become just another buzzword for media spam, they will dissolve in droves). social media is and will continue to be a very large tool for media, but it’s just that, a tool. certainly not the end all and be all and the (with a large, hokey echo voice) “the future!” tread very lightly on the “trends of the internet and new media,” it has consumed many a snake oil salesman and their unwitting customers in the past and undoubtedly will continue to do so.
Thanks for all the comments on this video – good to see the juices are flowing as we head into the last chunk of ’09. We have a great blog post coming up about social networking – from a different persepctive – that should shed some more light on the opportunities for radio. Thanks for reading the blog, and let’s keep the dialogue going.