Two-and-a-half years after we developed the NeoRadio concept, key elements continue to show up in mainstream advertising and marketing. The "CGM" phenomenon – "consumer-generated media" – is everywhere, as more and more big brands rely on customers for input and ideas. Everyone’s developed "advisory boards," something that Jacobs Media clients have been deeply involved with as we all become closer with our best customers.
To that end, we’ve developed a new NeoRadio "white paper" that goes out to client stations this week. It salutes some of the stations that have done some incredibly important work on the Neo front, as well as summarizing some of the key developments that give consumers a seat on the table.
A recent New York Times article summarized what one web-based company, Threadless.com, has done to deal in its best customers. Co-founder Jacob DeHart lists the rules his company lives by:
- We let the community create the content.
- We let the community build itself – no advertising.
- We let the community help with the business by adding features based on user feedback.
- We reward members of the community for participating.
We could all use a little of that. Let’s keep the NeoRadio dialogue going as we let our listeners have a larger role in the programming and strategies we create.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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KFOG-ization of Meathead Radio
I confess . . . thats what I thought when I first heard about Fred Jacobs Neo-Radio concept a few years back.
Now, I do tend to say things like this because I find that the humor in hearing it said out-loud overwhelms any underlying trut…