We have used this blog space in the past to talk about NPR, an organization that is enjoying a multi-year growth spurt, while commercial radio declines. How does NPR do it, without the benefit of contests, marketing, and shock jocks? They’ve accomplished their amazing ascension with great content, values, and by integrating their loyal and energetic audience.
In a unique promotional tie-in with USA Weekend, NPR is now sponsoring an essay contest called "This I Believe." It’s an opportunity for students (and NPR listeners) to write short pieces about their beliefs and values. Working with teachers around the country, NPR is also wisely reaching out to young people – the future of any medium. Unlike commercial radio, NPR understands that growth, vitality, and engagement can only occur by reaching out to young listeners who will become loyal listeners as adults.
By continuing to reflect NeoRadio thinking, NPR continues to deal its audience into its programming. The more listeners participate in the process, the more they feel a part of the entity. It’s so simple, it works.
- Click here to visit NPR’s "This I Believe" page.
- Click here to read the "USA Weekend" Story.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Ummm, shouldn’t that sentence read, “By reflecting NPR thinking, NeoRadio aims to deal its audience into its programming”?
NPR has been continually honing this approach for decades.