That’s a quote from an MTV press release, announcing a new TV channel for their UK and Ireland unit. According to MTV’s Angel Gambino, viewers will be able to visit a website called Flux, where they can choose videos that are played on the new channel, communicate with other viewers via cell phones, as well as using Japanese animation. Like so many other CGM (Consumer Generated Media) efforts these days, MTV is empowering its audience to create, give feedback, and become more involved with the channel.
It’s heading this way, as many smart and visionary radio stations are finding out. This is another reason why we’re creating our own CGM/Neo panel at this year’s Jacobs Media Summit in Dallas. Ben McConnell, author of an upcoming book on CGM, will be showing us how it’s done in other industries, while radio’s PDs and marketing directors will share their LGM (Listener Generated Marketing) successes with you.
If you haven’t made plans to join us for The Summit, please contact Lisa Riker at Jacobs Media.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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