If you’re looking for great examples of social networking and consumer-generated content, look no further than Boston’s upcoming album and tour. When lead singer Brad Delp died last year, the band was hard-pressed to find a replacement with his vocal range and intimate knowledge of Boston songs.
Enter Charlotte, North Carolina‘s Tommy DeCarlo. You haven’t heard of him?
That’s because he’s never been in a band, never had any groupies, never worn spandex, nor has he ever demanded that the brown M&Ms be removed.
Most days, DeCarlo wears an orange apron over at the Home Depot directing shoppers to aisle 3 to find PVC piping.
But now, he’s set to replace Delp on Boston’s summer’s concert tour, and on the band’s next album. How did he break through? MySpace and consumer-generated content. He posted cover versions of Boston songs on his MySpace page, and was "discovered" by another visitor to the world’s social networking site.
Boston’s Tom Scholz’s wife heard the tracks, and DeCarlo is now a working member of the band. Now that’s a great result of social networking on the job.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Merry Christmas! I wish you a lot of gifts and luck in the new year.
Hi Merry Christmas and Happy New Year
Interesting site, always a new topic .. good luck in the new 2011. Happy New Year!
With the new 2011. Year! Congratulations.
Interesting site, always a new topic .. good luck in the new 2011. Happy New Year!