In the midst of this musicFIRST fiasco, radio’s role in breaking music and artists continues to be minimized. Of course to those of us in radio, this nearly "1984" spin about the truth is mind-boggling.
But now, consumers weigh in on the topic. A new Pew study – "The Internet and Consumer Choices" – reveals what radio people have known since Alan Freed.
Here is a sample from the Pew report:
– The Internet is a great tool for connecting consumers with artists and music info, "But it doesn’t strongly influence how they buy."
– 56% of music buyers say they find out about music through online sources (a band’s website or streaming samples of songs). But more than half of music buyers say that online information had no impact at all on their purchasing decision.
– Yet, 83% of music buyers say they find out about music "from hearing a song on the radio."
So, it makes you wonder why the marketing "strategies" on the label side continue to veer away from broadcast radio. An artist interview on a satellite radio may not reach any more listeners than the cume of a Boise radio station, but that’s what excites them.
This is more proof that radio is still the prime source of how consumers discover music. Too bad the music business isn’t doing research, and instead is letting their anger and emotions dictate policy decisions.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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