In just about every technology-oriented study you see these days, multi-tasking is a major topic – and not just among kids. Everyone does more than one thing at a time, whether it’s watching TV, talking on the phone, or going online. In fact, a new study from BIGresearch shows that more than two-thirds of American consumers indicate multi-tasking while watching TV, reading a newspaper, or web browsing.
Interestingly, the medium with the least amount of multi-tasking is radio. Only about half say that while listening to the radio, they’re using another medium. Some suggest that this is because many people use radio while in a vehicle, and that’s a fair interpretation. But another might be that radio is still the best companion at work. Of all the entertainment media – newspapers, television, Internet – you can actually get something done while you’re listening to the radio.
There’s got to be a sales piece in here somewhere, as well as more fodder for the RAB.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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And that is why it is very important for radio stations to make their audio signals available to the at-work audience. If the audience can’t listen to ‘their’ radio station on the device of their choice (such as the work-supplied PC), the audience will find other way to get their source of audio entertainment – like the iPod.
And this is more important for AM stations whose terrestrial signal has a difficult time at best making its way into the office environment.