It’s great to see a new radio format emerge in 2006. As Classic Rock turns the ripe old age of 21 (so now, it’s legal), there have been few bona fide radio formats that have developed over the past two decades.
Some feel that Jack may indeed be a format, but it certainly hasn’t taken the nation by storm, despite the promise and hype that occurred a couple of years ago. Then there were the ’80s stations, Jammin’ Oldies, and others that could best be characterized as two-year formats.
This is why it’s interesting and exciting to watch the debuts of MOViN stations around the country. Conceived by veteran consultant Alan Burns, MOViN has a great deal of potential and momentum, and is beginning to have some serious impact. Not surprisingly, it’s growing fast. At a time when radio is being criticized, undervalued, and ignored, MOViN is generating buzz.
Another nice thing about MOViN is that it covers more musical ground than the 10-year niche formats that never seem to last very long. And the even better news is that Burns is already looking to develop strong personalities – ingredients that will keep MOViN around a long time. This is a good sign, for MOViN, the stations that head in this direction, and the radio industry itself. Music-only radio stations cannot compete against other radio outlets, much less iPods, satellite radio, and Internet brands.
Congrats to Alan Burns on plowing new ground, and giving us something positive to talk about in radio.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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And how long before stations that think they know how to do this without paying Burns will appear under a different name? We’ve seen it all before…
As Greg states “we’ve seen it all before”.
Alice became Bob
Hot Hits became Power…Hot or Z-something.
Jack has so many brothers we’ve lost count.
Bottom line: It has to be more than just the music. Give your station a personality…a vibe…a place in peoples hearts, not just their ears.